Jessica Helfand
Paul Rand:
American Modernist

 


 These two long essays explore one of the most influential modern American graphic designer's and his crucial role in the new visual language which revolutionized design in America as both a service and as an art. Helfand's fresh research into Rand's tenacious interests in the European avant garde, art history, and the enduring relevance of his theory for "Play Instinct" bring to light fascinating contradictions that make his legacy all the more distinct.

Jessica Helfand's first book, Six (+2) Essays on Design and New Media was published in 1995. A contributing editor to Eye and ID magazines, she is visiting lecturer in graphic design at Yale School of Art; formerly an adjunct assistant professor at New York University's Interactive Telecommunications program; and has lectured at The Cooper-Hewitt National Design Museum, Columbia University School of Journalism and The Netherlands Design Institute. She lives in Falls Village, Connecticut.

This edition is set in Filosofia, a font designed in 1996 by Zuzana Licko of Emigre based on a geometric interpretation of Bodoni. Book design is by William Drenttel, Jessica Helfand and Jeffrey Tyson. It has been imaged from a Macintosh file by Red Ink Productions, New York City, on Mohawk Options. Printing and supervision is by Michael Josefowicz. 7 x 4.5 inches. 1998.


Trade Edition:
Perfect bound in wrappers with dust jacket. 86 pages.
ISBN 1-884381-16-2. $12. Available from Winterhouse Editions, Emigre, and Small Press Distribution.

 

Trade Edition:
Perfect bound in wrappers with dust jacket. 86 pages.
ISBN 1-884381-16-2
List Price $12.

Winterhouse Price: $9.50

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