Jessica Helfand is a designer who writes frequently on the impact of technology on the design professions. These six essays, originally published in Print Magazine during 1994-95, examine the impact of design on information technologies, including the role of typography in screen-based media, the function of identity in online environments, and the questionable legacy of desktop metaphors in interaction design.

Jessica Helfand holds undergraduate and graduate degrees from Yale University, where she studied graphic design and architectural theory. A leading figure in new media, her New York-based design consultancy focused on guiding publishers and institutions in the transition from print to electronic media. She has taught at The Cooper Union and New York University's Interactive Telecommunications Program, and is on the faculty of the Yale University School of Art.

This edition is imaged on acid-free paper by Michael Josefowicz and Integrated Book Technologies. The text is set in Meta with typography by Jessica Helfand and William Drenttel.
7 x 4.5 inches. 1995.

Trade Edition:
Perfect bound in wrappers.
72 pages.
ISBN 1-884381-09-X.
$30 Net.

Deluxe Edition:
Limited to 200 copies. Bound in cloth with handmade Japanese endpapers and title label.
ISBN 1-884381-08-1.
$40 Net.

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